Google is not the only search engine out there, but the fact that it is the most widely used remains. For this reason, you want to make certain you stay on its good side, or you can end up risking your dental practice’s local SEO campaigns.
Note that this search engine giant constantly changes its algorithmic patterns, and a single update can already make a huge difference in your site’s ranking on search engine results pages (SERPs). So before it rolls out any of its regular 500 (or more) updates, make sure you have already eliminated the following incorrect practices.
Conducting all SEO strategies on your own
One of the most common mistakes a lot of dentists make, conducting all parts of an SEO campaign without the help of a dental SEO expert can give way to numerous issues. There are just so many things that can go wrong, especially with the hundreds of updates Google rolls out regularly. And even if not all these updates fall under the “major” category, they all still have an enormous impact on site rankings.
You need to have a complete understanding of how the SEO world works, or your site can drop to the bottom of SERPs. With a team of professionals managing your SEO campaigns, you can significantly minimise these risks.
Treating local directories as an “option” and not a “necessity”
Google, as well as other major search engines, favour businesses that show up on local directories. Companies that appear on these platforms have more credibility; thus, they more likely will receive better rankings on results pages. Note though that doing this is not just for the sake of meeting search engine requirements; it also gives you a great way to showcase your dental practice.
You want your dental office to gain more visibility, and linking your site to local directories can have an immensely positive impact on it.