Photos are important and powerful tools. They have the ability to persuade, influence perception, and tell a story. These are also ideal for businesses if used correctly. For example, adding pictures of food to a restaurant menu can help increase sales. When you run an e-commerce website, photography is a must. Before making a purchase, potential customers like to see the product to get an idea of how it looks.
A web design services company in Calgary indicates the following ways on how you can improve your product photography to increase sales.
It’s not enough to show a picture of your product in one angle; customers want to see different angles to determine if it is the item they want. Doing so doesn’t only improve conversion rate, but it also shows the features and a product’s versatility, the advantages of using it. It conveys a sense of scale and highlights any value proposition you may have.
Some of the critical angles you must highlight include the inside of a bag, the back of a jacket and the toe shape of shoes. These provide good alternative shots that may pique the interest of or convince a visitor to make a purchase.
Visitors can’t touch a product when they browse websites, which is why details matter when you include photos on your site. Your aim is to make a potential customer feel like they are touching and holding the item you want to sell.
Product in Action
Photos that display the benefits and use of a product sell faster and at a higher rate. Upload images of people wearing or using the product you’re selling. Doing so allows visitors to visualize using the product themselves, increasing the possibility of a sale.
Photos are an important part of e-commerce websites, use them the right way to improve conversion rate and keep customers coming back for more. A web design expert can help you incorporate the right images into your website.